Search Engine Optimization (SEO) is one of the most misused pieces of a businesses marketing initiatives. Many pieces of the puzzle must be put in place for it to be done successfully. Poor SEO could leave you lost for resources, potential customers and maybe even existing customers also. The goal of SEO is to allow your potentail customers to both find your website, and allow your current ones to find support or additional services easily. You might now be wondering, what is search engine optimization and how can you use it effectively?

Search Engine Optimization is the process of maximizing the number of views on a website in order to increase the visibility of a web page from the view of a search engine such as Google, Yahoo!, or Bing. For example, when you search for “new beds” on Google, it is more likely for popular online stores such as IKEA or Sears which specialize in general home furnishing. These websites are placed higher on the list because they are well known and well-established brands. The beauty of a search engine is that it will find the best example of what you have searched for no matter the complexity. When you search a more complex title such as “project management software comparison” on Google, the first results are related to the topic, even if it did not have the same name. Search engines will scan the whole page for text that is related to words used in your search.

Understanding the properties of search engines, people can tailor their websites to be associated with aspects of their respective industries. In doing so, this will attract more opportunities for web page searches. This in turn will generate new views and customers on web pages which allows the page to be viewed easier in relation to the top of the search engine. This will also have returning customers being more satisfied as it will be easier to locate your business web pages.

As stated earlier, SEO has many self contained aspects that need to be performed effectively for it to offer you the most results. You have to understand that SEO is a one-time process, algorithms change frequently so understanding systems and constant updates is needed in order to stay current. Perhaps all this may be too difficult for you; there are other businesses that will optimize your web pages for you. This will make the process much simpler as they are unkept by a third-party meaning you waste little to effort from your team.

In conclusion, in our technology focused business world, SEO is very important to maximizing online viewership. Search engines work to help potential customers finding what is best for them, so by containing key-word related to your business and industry you are generating new business. As you become more popularly searched, your clients will be able to put little to no effort finding your products, services or information that they need. Buildng proper SEO can help your customers self-serve and solve their own issues acting like an online knowledge base. How many times has someone said to you “just Google it”?

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